Building Innovation Through Collaboration:

Insights from Mason Powers

In this episode of On The Pulse, Kelly Bowman speaks with Mason Powers, National Employee Benefits Innovation Leader at IMA Financial Group, about how organizations can build innovation into their culture. Tune in to hear how Mason helped launch EBX Labs, a cross-functional initiative designed to connect strategy, ideas, and execution across organizational silos, and why innovation is often more about people and processes than breakthrough moments.

Their conversation explores how organizations can move beyond isolated innovation efforts and create systems that encourage collaboration, curiosity, and problem-solving at every level. From opportunity framing and storytelling exercises to practical ways employees can contribute to innovation initiatives, Mason offers actionable insights for leaders looking to improve teammate and client experiences while navigating increasing complexity.

Listen to this episode below.