IMA Financial Group Appoints Greg Boothroyd as Chief People Officer

Industry Leader Brings 15+ Years of HR Experience to Drive Talent Strategy and Culture

(Denver — September 2, 2025) IMA Financial Group, Inc., a North American insurance brokerage specializing in risk management, wholesale brokerage, and wealth management, announced today that Greg Boothroyd has joined the firm as Chief People Officer, effective September 2. 

In this role, Greg will lead IMA’s people strategy, championing a culture of excellence and innovation while focusing on programs and practices that invest in talent, preserve the firm’s core mission, harmonize values and culture, and address the evolving talent needs of the organization.

“The future of our industry is rapidly evolving, and IMA’s employee-owned culture gives us a unique opportunity to lead,” said Boothroyd. “I’m excited about the opportunity to develop programs and initiatives that empower our people, embrace creativity, and strengthen our connection to each other and the communities where we live and work.”

Boothroyd brings more than 15 years of human resources experience across multiple industries and leadership positions. He most recently served as Vice President of HR Business Solutions and Chief of Staff to the CEO at Vail Resorts. During his seven-year tenure, he played a pivotal role in expanding and integrating the company’s growing network of resorts and employees, both through acquisitions and by redesigning Vail Resorts’ talent acquisition program. 

“Our people are our greatest asset and the heart of IMA,” said Rob Cohen, CEO and Chairman of IMA Financial Group. “I’m confident that Greg’s leadership will help us continue to grow as a place where everyone can do their best work and feel a strong sense of belonging.”

IMA fosters a culture of inclusivity, with enterprise-wide business resource groups and committees, including Women’s Network+, Pride+, VETS+, and Associates of Color. The Dream Coach program supports associates in discovering purpose and building productive mindsets, while a comprehensive suite of tools and benefits helps employees design a healthy personal and professional lifestyle.

About IMA Financial Group
IMA Financial Group is an independent broker, defining the future of insurance through comprehensive and consultative risk and wealth management services. A majority employee-owned and managed company, its 2,700-plus associates in offices across the country are empowered by a shared mission to manage risk, protect assets, and make a difference.