The partnership between IMA Financial Group and Diversified Insurance was featured in Inside P&C, Utah Tech Buzz, Insurance Business America and Insurance Journal. This deal, which came into effect August 1, expands IMA’s presence to the Utah market and adds specialty in technology. Diversified has more than 75 associates and 400 technology and life science clients.

“Technology is our shared DNA,” said Diversified Insurance President & CEO Spence Hoole, adding that “Rob and his team are committed to innovation and, more importantly, to serving the changing needs of the segment. With such outstanding insurance professionals as our partners, we can build on our strengths and expand our offerings, particularly in Salt Lake’s growing construction and transportation segments.”


Read the full articles here.

Inside P&C: “IMA Financial expands into Salt Lake City with Diversified Insurance acquisition”

Utah Tech Buzz: “Diversified Insurance Group Acquired by IMA Financial Group”

Insurance Business America “IMA Financial acquires independent broker Diversified Insurance Group”

Insurance Journal: “IMA Financial Acquires Diversified Insurance Group in Utah”

Media Contacts:

Ruth Rohs, SVP Corporate Communications,

Tracy Henderson, Center Reach Communications,



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